Google Analytics Academy "Google Analytics for Beginners" 之錯題!!!

Google Analytics for Beginners
https://analytics.google.com/analytics/academy/course/6?hl=en

3. What is the “Bounce Rate” in Google Analytics?

Incorrect - review Unit 2, Lesson 2
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions

4. What is a “dimension” in Google Analytics?

Incorrect - review Unit 2, Lesson 3
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.



8. How can the amount of data in a sampled Google Analytics report be increased?

Incorrect - review Unit 2, Lesson 4
Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu

1. What setting must be enabled to view data in Demographics and Interests Reports?

Incorrect - review Unit 3, Lesson 1
 Content Grouping
 Advertising features
 User permissions on the view

 In-Page Analytics

2. What report would best help identify potential browser issues with website traffic?

Incorrect - review Unit 3, Lesson 1
 The Active Users report
 The New vs Returning report
 The Browser & OS report
 The Source/Medium report

5. Which “sources” are available in Google Analytics?

(select all answers that apply)

Incorrect - review Unit 3, Lesson 2
 googlemerchandisestore.com
 Email
 Google
 (direct)

6. Which “mediums” are available in Google Analytics?

(select all answers that apply)

Incorrect - review Unit 3, Lesson 2
 organic
 cpc
 mail.google.com
 referral

7. Which "channels" are available in the default Channels report?

(select all answers that apply)

Incorrect - review Unit 3, Lesson 2
 Organic Search
 Device
 Display
 Direct

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

Incorrect - review Unit 4, Lesson 1
 utm_adgroup
 utm_source
 utm_medium
 utm_content

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

Incorrect - review Unit 4, Lesson 2
 www.googlemerchandisestore.com/?utm campaign = fallsale
 www.googlemerchandisestore.com/?utm_campaign=fallsale
 www.googlemerchandisestore.com/?utm_campaign=fall_sale
 www.googlemerchandisestore.com/?utm_campaign = fall sale

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

Incorrect - review Unit 4, Lesson 3
 Goal Name
 Goal Type
 Goal Slot ID
 Goal Funnel Visualization

8. AdWords lets users advertise on which properties?

(select all answers that apply)

Incorrect - review Unit 4, Lesson 4
 Google Search
 Google Display Network
 DoubleClick Campaign Manager
 Google AdSense

9. Enabling auto-tagging does what?

Incorrect - review Unit 4, Lesson 4
 Adds Analytics tags to campaign URLs
 Adds AdWords tags to campaign URLs
 Adds campaign hyperlinks to website pages
 Adds Analytics tracking code to website pages